White Label CRO for Agencies

We run the testing program behind your brand. You keep the client, the margin, and the credit.

Your clients want conversion lifts. Building a CRO team is slow and expensive.

A testing lead, an analyst, and a developer cost more than most retainers can carry. Partner with Crimson instead and add CRO to your service menu without adding headcount.

What you can resell

Core offer

CRO Program Seat

Research, test roadmap, and ongoing A/B tests for one client
Runs on the client’s existing tools: Optimizely, VWO, GA4, Clarity
Monthly results report in your branding

Flat monthly rate per client seat

Start here

White Label Conversion Audit

Fixed scope audit of a client’s funnel and landing pages
Tracking review and a prioritized test roadmap
Delivered as an unbranded report you present as your own

Fixed fee, credited toward a seat if the client starts within 30 days

Add on

White Label Paid Search

Google Ads management under your brand
Conversion tracking set up so the data can be trusted
Pairs with a CRO seat so the traffic and the pages improve together

Flat monthly rate per account

Everything is unbranded. We can join client calls as part of your team or stay fully behind the scenes, and we sign your NDA.

The experience behind every seat

$8.2M

in test-driven revenue generated in a single quarter across a high-traffic publisher portfolio.

15%

lift in mobile subscriptions across four major city media brands.

National QSR

built an app and web experimentation program from scratch, including baselines, pipeline, and the first wave of tests.

CRO keeps clients longer

When you can show a client more revenue from the same traffic, the conversation moves from cost to growth. Testing gives you a new win to report every month.

How it works

1. Partner call

We agree on pricing, branding rules, and how we work with your clients.

2. Onboard a client

You share access. We audit tracking and build the test roadmap.

3. We run the tests

Research, design, build, and analysis, all under your brand.

4. You report the wins

Branded reports and test readouts you present as your own work.

An experimentation team on your bench, without the hiring.

Crimson is led by a CRO manager with 13+ years in digital marketing who runs enterprise experimentation programs today. Your clients get that same process, quietly delivered under your name, for a flat rate you can mark up.