Paid Media and CRO Strategies That Drive Growth

We turn your paid traffic into more leads, more sales, and better returns for your team.

Most businesses buy traffic, then send it to pages that leak.

Great ad management means nothing if the landing page can’t convert. We own both sides of that equation.

Services

Lead offer

Paid Search Management

Google Ads strategy, build & management
Conversion tracking and clean data feeding the algorithm
Reporting tied to leads and revenue, not vanity clicks

From $1,500/mo

Paid discovery

Paid Search & Conversion Audit

Fixed-scope audit of your ad account + landing pages
Tracking review, funnel analysis, prioritized roadmap
Delivered as a report + recorded walkthrough

$1,500–$2,500 — credited toward month one if you start a retainer within 30 days

Premium

CRO & Landing Page Optimization

Ongoing testing & funnel optimization on the pages your ads land on
Heatmaps, session analysis, A/B and research-driven improvements
The work that compounds your ad ROI over time

Premium retainer

Add-ons for active clients: SEO support, landing page design.

Results we've driven

$8.2M

in test-driven revenue generated in a single quarter across a high-traffic publisher portfolio.

15%

lift in mobile subscriptions across four major city media brands.

National QSR

built an app + web experimentation program from scratch — baselines, pipeline, and first wave of tests.

Even a small post-click change can double conversions

That’s the part most ad agencies ignore — we test it so every dollar of ad spend works harder.

How it works

1. Audit

We find where your spend and your funnel leak.

2. Fix the foundation

Clean tracking, tightened landing pages.

3. Run the traffic

Managed paid search built to convert, not just click.

4. Optimize & scale

Test, learn, and pour budget into what works.

The paid agency that actually fixes what happens after the click.

Most agencies stop at the ad. Crimson is led by a specialist with 13+ years in digital marketing and enterprise-scale experimentation — so we manage the traffic AND optimize where it lands. That’s how the same budget produces more revenue.